Evaluation

Evaluation - the 5th "E" - has rightly become an essential part of every new road safety initiative. We can advise on suitable techniques from the selection of appropriate test instruments through to the use of complex statistical analyses.

We can undertake -

  • postal surveys
  • telephone surveys
  • focus group discussions
  • face-to-face interviews and
  • observation studies

We can measure -

  • knowledge
  • attitudes
  • self-reported behaviour
  • actual behaviour

Careful attention to detail at all stages means that we often exceed expected response rates for surveys.

Examples

Current and recent examples of our work include -

  • Community speed watch
  • Older drivers
  • RSE school resource
  • Community wheels
Community Wheels

Community Wheels

The Community Wheels Project will provide properly resourced, mobile, neighbourhood targeted, high quality Road Safety education and training in Essex. It will consist of a core of a full time, experienced, multi-agency team consisting of Fire, Police and Road Safety Specialists plus at least 100 trained volunteers recruited from selected at risk groups and local communities. Its unique Hot Strike function, will enable the team to target the scenes of accidents and collisions particularly in residential areas to provide information and closure to Communities.

The team will operate from a purpose built, properly resourced, high quality Road Safety vehicle, which will act as a multi-agency / multi-media resource, education and demonstration unit.

The core team will resource and work with trained neighbourhood volunteers in urban, rural and deprived communities particularly with groups living in poverty and social exclusion and those who are traditionally hard to reach through more conventional methods to reduce casualties and targeted traffic offences, by raising road safety awareness and promoting Community ownership of these issues.

Using a variety of both quantitative and qualitative techniques, we are assisting the County Council to evaluate the impact of the initiative upon seatbelt and mobile phone use as well as upon knowledge and awareness of road safety issues.